The VOID Expands Immersive Experiences in the U.S.
LINDON, Utah–(BUSINESS WIRE)–The VOID, the critically acclaimed global leader in immersive virtual reality experiences announced today the opening of three new locations this summer at The Battery Atlanta, Atlanta, Ga.; Mall of America, Minneapolis, Minn.; and Tyson’s Corner, Washington, D.C.
With partnerships across world-class companies, The VOID utilizes cutting edge technology and IP from Hollywood’s best studios and storytellers, to mark a new frontier in the future of interactive entertainment and storytelling taking hold in cities across the world.
“The VOID aims to elevate the perception of how consumers currently see and interact with virtual reality,” said Curtis Hickman, Co-Founder and Chief Creative Officer of The VOID. “We understand that consumers today are looking for not only new mediums of entertainment, but also dynamic social experiences. We are excited about this expansion and the opportunity to bring our cutting-edge technology, world-class content and future of entertainment to a wider audience in cities across the U.S.”
Currently, The VOID has 11 locations globally located in: Cinemark West Plano, Plano, Tx.; Downtown Disney, Anaheim, Calif.; Disney Springs, Orlando, Fla.; Glendale Galleria, Glendale, Calif.; Grand Canal Shoppes in The Venetian and The Palazzo Hotel, Las Vegas, Nev.; Hub Zero, City Walk, Dubai, U.A.E; The Rec Room at Square One, Mississauga, Ont.; The Rec Room Toronto Roundhouse, Toronto, Ont.; The Rec Room West Edmonton Mall, Edmonton, Alta.; Third Street Promenade, Santa Monica, Calif.; and Resorts World Genting, Pahang Darul Markmur, Malaysia.
Locations opening this summer mark the beginning of rapid growth and continued expansion for The VOID. The locations will be launching with Star WarsTM: Secrets of the Empire, the award-winning experience by ILMxLAB and Lucasfilm and Ralph Breaks VR by ILMxLAB created in collaboration with Walt Disney Animation Studios.
The VOID continues to pave the way as the future of entertainment with the launch of new locations, strategic partnerships, and exclusive content through 2019 and 2020. For more information, visit: www.thevoid.com.
ABOUT THE VOID
The VOID is a critically-acclaimed global leader in immersive virtual reality experiences and the future of entertainment. Set to elevate immersive experiences, The VOID aims to transform virtual reality into a dynamic and social event on a global scale. The VOID is developing an entirely new category of interactive and immersive experiences where guests become active participants in the story. Combining state-of-the art technology, physical stages and multi-sensory effects, including touch and smell, with Hollywood characters and storylines, The VOID allows participants to experience fully-immersive worlds that, until now, have only lived in the imagination. To learn more, visit www.thevoid.com or follow The VOID on Facebook, Instagram and Twitter.
ABOUT THE BATTERY ATLANTA
The Battery Atlanta, a 1.5 million square foot mixed-use development, located at the intersection of I-75 and I-285, features boutique shopping, chef-driven restaurants, an Omni Hotel, The Coca-Cola Roxy, 531 residences, Two Ballpark Center loft office home to SPACES, and One Ballpark Center, Comcast’s regional office headquarters. Powered by Comcast’s all-fiber network and delivering multi-terabit capabilities, The Battery Atlanta has the highest-capacity network serving any mixed-use development in the nation. For more information on The Battery Atlanta please visit www.batteryatl.com.
ABOUT MALL OF AMERICA
At 5.6 million square feet, Mall of America is the largest shopping and entertainment complex in North America with more than 520 world-class retail stores and restaurants; Nickelodeon Universe, the nation’s largest indoor theme park; SEA LIFE Minnesota Aquarium; FlyOver America; Crayola Experience; Hard Rock Café; The Escape Game; CMX Cinemas; and more. The Mall opened in 1992 and is located in Bloomington, Minn., minutes from downtown Minneapolis and St. Paul and adjacent to the MSP International Airport. Follow Mall of America on Facebook, Twitter and Instagram, and visit our blog. Download the Mall of America app from the App Store for iOS or Google Play for Android.
ABOUT TYSON’S CORNER
One of the nation’s top-performing shopping centers, the 2 million square-foot Tysons Corner Center is anchored by Bloomingdale’s, Nordstrom, Macy’s, Lord & Taylor, L.L.Bean and a 16-screen AMC Theatres. The shopping center offers more than 300 specialty stores, including popular digitally native brands, plus restaurants, and attracts more than 25 million visitors annually.
Demonstrate PR for The VOID
Joey Hodges, 415.400.4214
The Battery Atlanta
Caroline Burleson, 404-614-1535
Mall of America
Brett Burger, 952.883.8826
Todd Putt, 703-893-9401