ImmersiveTouch to expand commercial operations into neurosurgery market through co-marketing collaboration with Zimmer Biomet’s Craniomaxillofacial (CMF) business
SAN FRANCISCO–(BUSINESS WIRE)–#VR–ImmersiveTouch, a leader in VR enabled personalized surgery, announced a strategic commercial expansion into the neurosurgery market. As part of this expansion, ImmersiveTouch is also announcing a co-marketing collaboration with Zimmer Biomet’s Craniomaxillofacial (CMF) business. The collaboration gives Zimmer Biomet’s surgeons access to ImmersiveTouch’s VR surgical tools to streamline the viewing, planning and simulating of interventional procedures utilizing Zimmer Biomet’s plating and fixation solutions.
ImmersiveTouch’s product offering, the ImmersiveView™ suite of products, is focused on virtual reality software products that allow surgeons to view, plan and simulate surgical procedures. The proprietary technology quickly renders CT/MRI data into an immersive 3D, interactive VR reconstruction of the patient’s anatomy. By using virtual reality, surgeons can rehearse less invasive, patient-specific approaches in procedures.
Zimmer Biomet is a leader in Craniomaxillofacial (CMF) surgical solutions. They deliver a wide array of devices focused on helping surgeons in treating the cranium, mandibular and maxillofacial skeleton. Their portfolio encompasses a number of essentials for Craniomaxillofacial (CMF) surgery including implants, instruments, e-tools and specialized patient-matched services to support clinicians, patients and hospitals.
“The power of ImmersiveView™ is akin to having a GPS system on an unmapped road. Several times I have used it on panfacial fractures, gaining the ability to see in the OR what was not previously seen prior to surgery,” said Dr. Russell Reid, Plastic Surgeon at the University of Chicago.
“Since our inception, it has been our vision to provide world-class virtual reality based surgical tools that streamline workflow and provide access to critical information, ultimately enabling surgeons to perform highly delicate procedures with greater speed and precision. We’re thrilled and honored to be expanding our relationship with Zimmer Biomet and to see these benefits offered to more surgeons in our quest to improve patient care,” said Jay Banerjee, Chief Executive Officer of ImmersiveTouch.
To learn more about ImmersiveTouch, visit Booth #909 at the Congress of Neurological Surgeons Annual Meeting which runs from October 21st to 23rd at the Moscone Center in San Francisco, California.
About ImmersiveTouch Inc.
ImmersiveTouch is using the latest advancements in computer vision, AI and AR/VR to develop FDA cleared medical technology. The company provides a suite of solutions for surgical planning, patient engagement, and surgery skills training. www.immersivetouch.com