Animals Encourage People to “Scrub Like a Sea Otter,” “Fly Solo Like Snow Geese,” “Isolate and Chill Like Arctic Penguins”
PSAs to Air Across National Geographic’s Networks and Shared Across Its Social Platforms
WASHINGTON–(BUSINESS WIRE)–As everyone navigates the uncharted waters of these unprecedented times, National Geographic and Nat Geo WILD are turning to their most trusted advisers for advice – animals, of course! And, it turns out they’ve got some relatable and reliable tips for social distancing (some have been practicing it long before we even knew the term!).
Beginning today, PSAs will roll out across National Geographic’s networks and its social platforms.
From sea otters scrubbing their paws to geese flying solo, the networks introduce a collection of cute and constructive public service announcements that advise people to be smart and follow in the footsteps (pawsteps, flippersteps, hoofsteps) of wildlife which have naturally been taking CDC guidelines to heart.
“At Nat Geo WILD, we realize that animals know best, so we’re letting them do the talking,” says Janet Han Vissering, SVP, Development and Production, Nat Geo WILD. “Amazingly, animals have the innate ability to adapt to whatever Mother Nature throws their ways. We can take a lesson by adapting these behaviors ourselves – now’s not the time to be sitting ducks!”
Get a sneak peek of these wildly pertinent PSAs HERE, and see a breakdown of the tips below:
Be a Smart Bear: Bears typically like to socialize, but smart bears know when it’s time to paws, keep their distance, and growl from afar.
Be a Smart Penguin: Penguins love cuddling with their friends, but smart penguins know when it’s time to isolate and chill.
Wash Your Hands Often:
Be a Smart Sea Otter: You never really know how dirty your paws are, that’s why smart sea otters wash their hands often. Scrub like a sea otter.
Don’t Hang in Crowds:
Don’t be a Silly Goose: Geese are known to travel in flocks, but smart geese know when it’s time to spread their wings and fly solo.
Order in Food:
Be a Smart Kestrel: Kestrel birds are stuck with their kids at home, too! Don’t let the chirping get you down, and order in your food to keep the whole family safe.
About National Geographic:
National Geographic Partners LLC (NGP), a joint venture between the National Geographic Society and Disney, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 132 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching millions of people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education. For more information visit natgeotv.com or nationalgeographic.com, or find us on Facebook, Twitter, Instagram, Google+, YouTube, LinkedIn and Pinterest.